Vou traduzir esse email abaixo, pois o texto diz tudo e muito bem sobre a miopia brutal das gravadoras e estúdios em relação ao que eles chamam de "pirataria".
----- Mensagem encaminhada ----
De: Michael Robertson <mm@michaelrobertson.com>
Para: hifi_ninja@yahoo.com.br
Enviadas: Terça-feira, 20 de Maio de 2008 8:17:10
Assunto: MM: Napster Goes MP3 With a Big Catalog But 8 Years Too Late
Michael's Minute: Napster Goes MP3 With a Big Catalog But 8 Years Too Late If this message is not displaying properly, visit www.michaelrobertson.com to launch it in your browser.  |
Napster Goes MP3 With a Big Catalog But 8 Years Too Late
May 20th, 2008  Napster is now selling MP3s for more than 6 million songs. This is quite a change. 8 years ago the labels had the possibility to channel the enormous Napster audience into a fan friendly cash-register-ringing store. Instead, 3 of the 4 refused to work with Napster and embarked on a lengthy legal challenge. Today it's obvious the labels won a Pyrrhic victory – they prevailed in their legal battles, but by refusing to offer a legal storefront, they forced the entire Internet to turn to the black market for music and taught an entire generation how to use p2p.
Astonishingly, rather than learning from this experience, the major labels have expanded their legal jihad to target the next generation of digital start-ups such as search engines (Sideload, Seeqpod, Project Playlist), lockers (MP3tunes) and, oh yeah, customers too. What's confounding is not that they sued Napster, but that they're repeating the identical misguided strategy years later, seemingly oblivious to the parallels of the past and unable to learn from history. Napster joins Amazon and Walmart with a MP3 store. (I predicted last year, all the labels would go MP3.) I currently use AmazonMP3 with AutoSync so every purchase is immediately backed up and available from my Net radio and iTunes-like web Locker. It's great to see competition so I thought I'd compare the popular online music stores. I don't think the price difference between any of the major stores is meaningful, so it comes down to catalog size and consumer experience. Amazon has one click access and requires only a web browser to browse and shop. Napster matches these features, but has 3 times the catalog size. In addition Napster has music discovery methods beyond Amazon's "customers who bought this also bought this". | |
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